Twitter Marketing – it is a reality

Despite what the naysayers may lead you to believe, Twitter does have real potential as a marketing tool. And one that can be used today (and well into the future). For a local Pizza joint, a simple, low-cost test yields a direct 15% to overall sales. Advertising Age reports that by giving out twitter promotions to their followers, Naked Pizza was able to track the promotions and attribute 15% of the day’s sales directly to the efforts they had expended on twitter. Couldn’t we all use more followers? … 🙂

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Published On: May 25, 2009