The City of Hollywood, FL Office of Tourism Business Portal

SoFla Web Studio was asked by the Hollywood Florida Director of Tourism to assist with developing a system to enhance communication with businesses within Hollywood and the Office of Tourism. In particular the Office of Tourism wanted to simplify and expand their notification and participation in co-op programs and posting of ‘HOT’ deals on their website.

SoFla Web Studio created an online page for the office to utilize and post information. The page was open to the public but the link was only shared among Hollywood Businesses. www.visithollywoodfl.org/forms provides information about upcoming events for the Office of Tourism as well as a centralized repository for Co-op advertising applications and an online form to submit deals for the Tourism website.

The Tourism website promotes individual local business deals but was struggling with a consistent format. Specials and deals were being submitted to the Tourism Office, the City Webmaster and the City’s Advertising Agency. Submissions were being received via fax, email and hard copies as well as an inconsistent format of information. Our online form standardized the information which was submitted and provided one central location for all of the submissions to come through. This virtually eliminated all of the phone calls and frustration previously experienced by both the Office of Tourism and the local businesses.