Published On: Aug 16, 2009 9:02 pm
So many times we are told to just put a sign-up form on a website. No discussion about goals, required fields, actions, validations or anything whatsoever. Just “Put a newsletter sign up form on my website”, is many times all we are told. Asking any questions from our team usually results in a futile lecture… read more
Published On: Jun 27, 2009 9:44 am
Forget paying for a seminar on social media. Twitter has released a definitive “how-to” guide to help get your business on board the social media bandwagon. Twitter 101 for business is chock full of good information for those companies, especially small business, who have yet to exploit the benefits of this new marketing channel. If… read more
Published On: Jun 25, 2009 5:50 pm
Establishing a successful search engine that isnt named Google may seem impossible, but Microsoft is digging deep into their pockets and resources in an attempt to dethrone the search engine king. How deep? Microsoft has spent a reported 80 to 100 million in advertising dollars for Bing. That’s a pretty hefty budget considering Google only… read more
Published On: Jun 24, 2009 10:26 am
Flash has been around for years. At the beginning it was an easy way to add animation to your web pages. As the technology evolved, the functionality of Flash became much greater to allow for full programming and applications to be created using Flash and not just simple tweens and morphing text. But indexing the… read more
Published On: Jun 9, 2009 11:14 am
Yes! When blogging first became mainstream, I remember seeing major companies such as IBM release employee blogging guidelines. With good reason, IBM wanted to ensure that their employees weren’t bashing, slamming, or misguiding readers on their blogs. Despite making a great business move, many major companies never followed IBMs blogging guidelines. And with only a… read more
Published On: May 28, 2009 2:08 pm
With the emergence of Facebook, Myspace, Twitter and all of the hype that accompanies these forms of social media, there have been some rumblings that corporations no longer need their websites. While that is a pretty bold statement, there are some truths to it. Social media marketing allows for business to reach their consumers freely… read more
Published On: May 25, 2009 3:56 pm
Despite what the naysayers may lead you to believe, Twitter does have real potential as a marketing tool. And one that can be used today (and well into the future). For a local Pizza joint, a simple, low-cost test yields a direct 15% to overall sales. Advertising Age reports that by giving out twitter promotions… read more
Published On: Apr 30, 2009 12:59 am
Could google have discovered swine flu in Mexico before the outbreak started to spread? Possibly. The Data is there, they may just need to be looking in the right place. Check out their Flu Trends Tracking for the United States. And the experimental tracking for Mexico. You can easily see the local search trends here… read more
Published On: Apr 27, 2009 12:56 am
The recent outbreak of swine flu has kept the US Center for Disease Control on their toes posting updates to twitter. Even Google is helping out with tracking the spread of the flu. Sites like http://www.healthmap.org can track health concerns throughout the world and pinpoint geographical locations of events using google maps API. However, a… read more
Published On: Apr 14, 2009 4:36 pm
With the proliferation of bloggers dominating the news media as of late (so much so that we now refer to the term “the blogosphere”) there is an interesting shift in how we obtain our news and what we actually consider “news” and journalism. There has been much discussion on the topics of Blogger vs. Journalist… read more
Published On: Apr 7, 2009 1:26 pm
For those email marketers out there, it is good to know what your customers are reading your emails with. Particularly so that you can design appropriately and convey your message properly. A recent study conducted by our favorite email marketing company, Campaign Monitor, shows that in February 2009, Outlook remains the top email client. With… read more
Published On: Apr 5, 2009 4:48 pm
We have long known that longer search terms (those key phrases with at least 3 or more words) are the key to targeted search traffic and also the way to optimize your budget on PPC campaigns. The reasons for this are varied and the different approachs to capitlize on are just as diverse. One of… read more